As the IoT buzz grows louder, companies investing in IoT products are introduced to the massive connectivity orchestration challenges that can drain their investments, threatening their business model. Coming from the SIM card technology arena, Parag Mittal, Co-Founder and CEO of ConnectedYou, explains, “Enterprises often work with multiple network operators from different countries and regions to support their IoT devices. And in case of an issue, such as pricing conflicts or backend technology upgrade, these enterprises have to recall their devices as the connectivity of their IoT products cannot be reprogrammed remotely, causing severe damage to their financial wellbeing.” ConnectedYou is disrupting the status quo with programmable connectivity and helping companies to improve their time to market of IoT solutions through its one of a kind connectivity orchestration service and an IoT marketplace.
ConnectedYou’s SIM technology decouples the SIM from the connectivity providers. This flexibility allows IoT companies to select the network operators they prefer based on factors such as price, geography, network strength, among other reasons. To ensure the underlying hardware supports this SIM, ConnectedYou works with its partners to run an independent certification lab where it ascertains a hardware’s support to the company’s SIM. For non-compliant modules, the special firmware is developed and tested again to make sure they are compliant.
“We enable our clients to focus on driving the business value of their IoT products as we take care of their network orchestration predicaments,” says Parag.
ConnectedYou offers a marketplace pre-integrated with global telecom operators. Clients can use ConnectedYou SIM—fully managed by ConnectedYou—to subscribe to the network operator of their choice. They can also opt for the best subscription automatically as ConnectedYou tracks the IoT device’s location and assesses the suitable subscription in that region. While clients can manage their subscription automatically on the platform, they can also have ConnectedYou to manage it for them. “The subscriptions act as digital contracts where clients can sign up devices into an MNO (mobile network operator) contract on the fly, in real time,” says Parag. The larger companies having expertise can create their own logic to set up a particular network operator for every country they operate in. “It’s a digital contract where we delete the subscription from the SIM card and download a new one.” The marketplace facilitates the delivery of the new updates to a hardware or a service directly to its users. All in all, ConnectedYou acts as the digital marketplace for IoT Connectivity.
We enable our clients to focus on driving the business value of their IoT products as we take care of their network orchestration predicaments
A case in point, a leading asset tracking company wanted to add another 5-6 million devices. They wanted a model where connectivity and services are included for asset tracking. The client struggled to make contracts with several operators in managing billing, integrations, and so on. Within 17 days of engagement with ConnectedYou, the client signed up with ConnectedYou to deploy around 5 million devices in next 4 years.
ConnectedYou is striving to upgrade its technology infrastructure and integrate more network operators so that the customer doesn’t need to take a VPN link from different MNOs. Soon, the users can drive all the data back into their ConnectedYou cloud to access it from anywhere. Moreover, as the data is aggregated in one place, they just have to manage the end-point in the cloud. This ability will enable them to channel their data seamlessly in a multi-cloud environment involving providers like AWS, MS Azure. In the future, the company plans to incubate several small IoT companies that are building niche IoT products but are riddled with connectivity and hardware issues.